Online Radio Users are more valuable!

Have you listened to an online radio in the past week?

A consumer study from Arbitron/Edison Research done in 2006 indicates nearly 1 in 5 Americans of the age group, 18 - 34 years listen to an online radio program every week. You find a few other interesting pieces of information,

1. The weekly internet audience increased by 50% from 2005 to 2006.
2. A quarter of the studied users say they return every day to the web radio site. The rest revisit at least once a week.

A few caveats to be aware of,

a.) This study appears to be a sampling of US Audience.
b.) The study was done in 2006 and may still provide some useful insights.

Rest of the study is here... Arbitron/Edison Study on Online Radio